"For our health, for our future."

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One of the fond memories from my childhood is getting couriers from my grand mother who lives approximately 800 kilometers away.  Apart from all the fun snacks, she would send us most of the day-to-day groceries from our village. She’d pack up rice, different kinds of dals, and cooking oils made from traditional wood pressed machines. I always wondered why all the trouble of transport when we can get it at a super mart near by. Fast forward 15 years, and living a fast paced "City Life", no time to waste, go-go mentality, eating whatever is quick and accessible, it hits me now why she did what she did. I finally get why our fathers and grandfathers seemed to have so much more energy and stamina than we do at the same age. The reason is the FOOD QUALITY...

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We come from a farming family in Srikakulam district, Andhra Pradesh. We started this entity to make sure that organic and high-quality food products and groceries should not be very hard and expensive to get to our Kitchens. Food plays a crucial role in our health, and the quality of what we eat can really affect our lives. Unfortunately, a lot of what's on the shelves these days is packed with preservatives and chemicals that can harm us in the long run. Take refined cooking oils, for instance. To make them last longer, they go through a hydrogenation process that turns liquid unsaturated fats into solid fats by adding hydrogen, which leads to a rise in trans fats. Plus, when extracting vegetable oils, they often use high heat, pressure, and chemical solvents, which can make the oils go rancid and strip them of their beneficial properties, making them toxic. This cannot be called as food, but unfortunately 88% of families in India, and 92% all over the world consume it on daily basis. This can't be the future which we can pass on.

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Healthy food is a fundamental right, and it should be both accessible and affordable. Our goal is to bring the best of quality products to your dining plates from all over India, that are budget-friendly for everyday household.

 

What we eat today should not only improve our health and lives, but also the well-being of future generations!​​

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